If you're having trouble gaining followers, you can offer a sweepstakes in return for their "Like". Just place the sweepstakes in a tab on your company's page and have them fill it out with their email address, specifying that only those who Like your page will be eligible for the contest.
Integrate your Youtube page with your other campaigns. Place links to your Youtube page on your blog, website and in the signature of your professional emails. You should draw attention to your Youtube page by presenting it as a way to get access to exclusive content and more promotional offers.
Think of Youtube as a dialogue. A lot of people when they begin Youtube marketing, talk AT their audience. You need to talk WITH your audience. Feel like you are having a conversation with them, not like you are announcing things to them. Remember, Youtube is a social medium. You need to be social.
Make custom tabs on your Youtube page. You will automatically have a few tabs set up for you when you first create your page, but it is possible to get creative and add in a few of your own. For instance, think about including a tab that has links to information that you find valuable.
Do not let the excitement over your page die down. Commit yourself to updating at least a few times a week. If you do not, your followers are going to feel neglected and they probably will not follow you or your products as passionately. Once you set up a page, you have to be committed to its maintenance.
Do not forget to put contact information on your business's Youtube page. This should include the same of your business, your phone number and the address of your business. If a person is interested in what they see on your Youtube Homepage page, it's crucial that they have your contact information to learn more.
You don't want to be sharing updates that are not actually related to your own content. Posting about impertinent information may be tempting, but remember that some followers may not be interested in unrelated topics. They followed your brand because they are interested in your brand, not current events or your personal life. If you wish to share personal information, do so on your personal Youtube page.
Use photos in every Youtube update that you do. People love looking at photos on Youtube. The more visual a post is, the better chance it has of actually becoming a bit viral. So don't let any opportunity to get visual pass you by, even if your trying to get a post out quickly. Take the time to make it visually great.
You need to learn the best ways to use Youtube for marketing and this piece should serve as a great reference going forward. You now need to target these techniques towards your own audience. Prior to starting out with Youtube marketing, find out more about it.